Bloomberg CityLab: Mud Island Revival Highlights BVO as Key Anchor for the Future

By Mark Byrnes

March 17, 2026, Bloomberg

In this Bloomberg CityLab feature, journalist Mark Byrnes explores the past, present, and potential future of Mud Island Park — positioning Baron Von Opperbean & the River of Time as a key piece of its revitalization.

The article highlights how BVO is transforming the former Mississippi River Museum into an immersive, story-driven experience while preserving elements of the original space and contributing to a broader vision for renewed activity along the Memphis riverfront.

“Something fresh is indeed materializing inside the former museum space: ‘Baron Von Opperbean and the River of Time.’”