Privacy Policy

Effective as of November 27, 2025

This Privacy Policy explains what information we collect, how we use it, and the choices you have.

This Privacy Policy (“Privacy Policy”) covers:

  • BVO-owned and operated websites and mobile applications (collectively, the “Sites”); and

  • Any other services we provide, including the BVO: Baron Von Opperbean & The River of Time immersive attraction in Memphis, Tennessee, our ticketing and customer service operations, online experiences, digital content, events, and merchandise (collectively, the “Services”).

“BVO,” “we,” “us,” and “our” refer to BVO Experiences, LLC and its affiliates.

This Privacy Policy is part of our Terms & Conditions / Terms of Use, which govern your access to and use of the Sites and Services. By using the Sites or Services, you agree to this Privacy Policy. If you do not agree, please do not use the Sites or Services.

Unless otherwise defined here, capitalized terms have the meanings given to them in our Terms & Conditions.

1. Information We Collect

“Personal Information” means information that identifies, relates to, describes, or can reasonably be linked to an individual.

The types of information we may collect include:

1.1 Contact Information

  • Name (first and last)

  • Email address

  • Postal address

  • Phone number

1.2 Account Information

If you create an account with us:

  • Username

  • Password and password hints

  • Account preferences

1.3 Demographic Information

  • Age or age range

  • Gender (where you choose to provide it)

1.4 Transaction & Commercial Information

  • Tickets and products you purchase or consider

  • Payment-related details (processed through third-party payment processors)

  • Order history, preferences, and favorites

Note: We do not store full credit card numbers on our own systems. Payment information is handled by third-party payment processors.

1.5 Internet / Device & Usage Information

When you use our Sites or interact with our online content, we may automatically collect:

  • Device identifiers (IP address, device type, operating system, browser type)

  • Log data (pages visited, links clicked, time and date, referring/exit pages)

  • Information about your interaction with our emails, advertisements, and embedded content

  • Session and usage data related to your visit to our Sites or use of online Services

1.6 Location Information

We may infer an approximate location (such as city or region) from your IP address or other device-based signals when you use our Sites or Services.

1.7 Photographic, Audio, Video & Likeness Data

We may collect or generate images, video, or audio recordings of you in the following ways:

  • Security and operational cameras in and around the Attraction

  • Media and marketing photography or videography at events

  • Photos or images you upload or share with us (for example, user-generated content on social media or contests)

By visiting the Attraction, you understand that we may capture your image or likeness and use it as described in this Privacy Policy and our Terms, including for promotional purposes, unless prohibited by law.

1.8 Communications & Content

  • Messages you send to us (for example, emails, customer support requests, or social media messages)

  • Content you submit via our Sites or Services (reviews, feedback, survey responses, or other user-generated content)

1.9 Inferences

We may infer information about your preferences or characteristics based on the information described above, such as your likely interests in certain types of events, experiences, or products.

2. Cookies, Pixels & Similar Technologies

2.1 Cookies

Cookies are small text files placed on your device by a website. They may store a unique identifier and other information.

We and our service providers may use cookies to:

  • Remember your settings and preferences

  • Keep you signed in or facilitate checkout

  • Understand how you interact with our Sites and Services

  • Improve and customize your experience

  • Deliver and measure advertising and marketing

Cookies alone do not tell us your name or email address. If you choose to provide Personal Information through our Sites, we may associate that information with cookies or similar technologies.

You can adjust your browser settings to block or delete cookies. If you do, some features of our Sites or Services may not work properly.

2.2 Pixels & Web Beacons

We may use small pieces of code (often called pixels, web beacons, or clear GIFs) to:

  • Track whether emails were opened or links were clicked

  • Measure traffic and engagement on our Sites

  • Support advertising, analytics, and reporting

2.3 Third-Party Analytics & Advertising

We may work with third-party analytics and advertising providers who use cookies, pixels, and similar technologies to:

  • Analyze how visitors use our Sites and Services

  • Help deliver ads we think may be of interest to you

  • Measure the effectiveness of our marketing

These third parties may collect information about your visits to our Sites and other websites over time, and use that information to serve you targeted or interest-based ads.

You may have choices to opt out of targeted advertising through browser settings, platform-specific tools, or industry opt-out pages. See Your Rights & Choices below for more information.

3. Sources of Information

We collect Personal Information from the following sources:

3.1 Directly from You

Most information we collect comes directly from you when you:

  • Purchase tickets or products

  • Create or manage an account

  • Sign up for emails or marketing

  • Contact us, fill out forms, or participate in surveys or contests

  • Visit the Attraction or attend our events

  • Share content or feedback with us

3.2 Automatically from Your Device

We collect certain technical and usage data automatically when you:

  • Browse our Sites

  • Open or click links in our emails

  • Interact with our online content

3.3 From Service Providers & Partners

We may receive information about you from:

  • Ticketing vendors

  • Payment processors

  • Marketing and advertising partners

  • Analytics providers

  • Social media platforms (to the extent you interact with our accounts or content)

We may combine information from these sources with information we collect directly.

4. How We Use Information

We use the information we collect for a variety of business purposes, including:

  1. Providing the Sites & Services

    • Processing ticket and product orders

    • Managing reservations and entry

    • Operating and improving the Attraction and online experiences

  2. Customer Service & Communications

    • Responding to your questions and requests

    • Sending confirmations, receipts, updates, and service messages

    • Managing your account and preferences

  3. Personalization & Experience

    • Tailoring content, offers, and recommendations based on your interests and usage

    • Remembering your settings and preferences

  4. Marketing & Promotions

    • Sending newsletters, offers, promotions, and event information

    • Personalizing and measuring advertising and marketing campaigns

  5. Analytics & Improvement

    • Monitoring usage, performance, and trends

    • Developing new features, experiences, and services

    • Improving our Sites, Services, and guest experience

  6. Security, Safety & Legal Compliance

    • Detecting and preventing fraud, abuse, and security incidents

    • Protecting the rights, property, and safety of BVO, our guests, and others

    • Complying with legal obligations and responding to law enforcement or regulatory requests

  7. Internal Operations & Recordkeeping

    • Maintaining business records

    • Managing accounting, audits, and other internal processes

  8. Other Purposes with Notice or Consent

    • Any other use that we describe at the time of collection

    • Uses you authorize or consent to

De-Identified & Aggregated Data

We may de-identify or aggregate information so that it can no longer reasonably be linked to you. We may use or share such data for any lawful purpose, unless prohibited by applicable law.

Retention

We retain Personal Information for as long as reasonably necessary:

  • To fulfill the purposes for which it was collected

  • To comply with legal, tax, or reporting obligations

  • To resolve disputes and enforce our agreements

Retention periods may vary depending on the type of data and our legal obligations.

5. How We Share Information

We may share your information as described below and as otherwise described at the time of collection.

5.1 Service Providers

We may share Personal Information with third-party companies that provide services on our behalf, such as:

  • Ticketing and reservation systems

  • Payment processing

  • Website hosting and maintenance

  • Data storage and security

  • Email and marketing platforms

  • Analytics and performance tools

  • Customer support and communication tools

These service providers are generally authorized to use Personal Information only as needed to perform services for us.

5.2 Analytics & Advertising Partners

We may share certain information (including device identifiers, usage data, and limited contact information) with analytics and advertising partners to help us:

  • Understand Site usage

  • Deliver and measure advertising

  • Improve marketing and guest engagement

Some of this sharing may be considered a “sale” or “sharing for targeted advertising” under applicable privacy laws. See Consumer Rights & Opt-Out of Sale/Sharing below.

5.3 Affiliates

We may share information with our affiliates and related entities for internal business purposes, such as operations, support, analytics, compliance, and other legitimate interests.

5.4 Promotions & Co-Sponsored Activities

If you choose to participate in a sweepstakes, contest, or promotion that we run with another organization, information you provide may be shared with that partner as described in the official rules or notices for that promotion.

5.5 Business Transfers

We may share or transfer information in connection with:

  • A merger, acquisition, or sale of all or part of our business or assets

  • Financing, due diligence, or restructuring

  • Other corporate transactions or negotiations

Personal Information may be transferred to another entity as part of the transaction, subject to applicable law.

5.6 Legal, Safety & Security

We may disclose information when we believe it is appropriate or necessary to:

  • Comply with laws, regulations, legal processes, or government requests

  • Enforce our Terms & Conditions or other agreements

  • Protect our rights, property, or safety or that of our guests, staff, or the public

  • Detect, investigate, and prevent fraud or other illegal activity

5.7 With Your Consent

We may share information with your consent or at your direction.

6. Communications

We may use your contact information to send you:

  • Service and transactional messages (e.g., order confirmations, visit information, important notices)

  • Marketing and promotional communications (e.g., newsletters, event announcements, offers)

You may opt out of promotional emails by:

  • Clicking the “unsubscribe” link in a marketing email; or

  • Contacting us at privacy@bvoexp.com

You cannot opt out of non-promotional messages that are required to provide Services (such as transactional emails, security alerts, or important notices).

7. Your Rights & Choices

Depending on where you live and the laws that apply, you may have rights regarding your Personal Information. These may include:

  • The right to know what Personal Information we collect, use, and disclose

  • The right to access your Personal Information

  • The right to correct inaccurate Personal Information

  • The right to delete certain Personal Information, subject to legal exceptions

  • The right to opt out of certain uses, such as targeted advertising or the “sale” of Personal Information

  • The right to limit the use of certain sensitive information (where applicable)

To exercise these rights, you can contact us at:

  • Email: privacy@bvoexp.com

  • Mail: BVO Experiences, LLC, Attn: Privacy, [Street Address], Memphis, TN [ZIP]

In your request, please:

  • Tell us which right you wish to exercise;

  • Provide enough information so we can verify your identity (and, if applicable, your authority as an authorized agent).

If we cannot reasonably verify your identity, we may deny or limit the request as permitted by law.

8. Targeted Advertising, “Sale” & Opt-Out Choices (U.S. State Privacy Laws)

Some U.S. state laws define “sale” and “sharing” of Personal Information broadly and may treat certain digital advertising activities as a “sale” or “sharing” (for example, allowing advertising partners to use cookies and similar technologies on our Sites).

We may “sell” or “share” the following categories of Personal Information for cross-context behavioral or targeted advertising:

  • Device and browser identifiers (such as cookies and advertising IDs)

  • Usage and browsing information

  • Approximate location (e.g., city)

  • Basic contact information (e.g., email addresses) in hashed or limited forms

You may have the right to opt out of these activities. To do so, you can:

  • Use cookie or privacy settings on our Sites (if available);

  • Adjust your browser or device to block third-party cookies;

  • Enable a browser-based opt-out preference signal (such as Global Privacy Control) in jurisdictions where it is recognized and we are required to honor it; and/or

  • Contact us at privacy@bvoexp.com and specify that you wish to opt out of “sale” and/or “sharing for targeted advertising” under applicable law.

9. Authorized Agents (Where Applicable)

In some jurisdictions, you may authorize another person or entity (an “authorized agent”) to make privacy-related requests on your behalf. If you do so:

  • We may require written proof that the agent is authorized to act for you; and

  • We may still need to verify your identity directly with you, as allowed by law.

10. Non-Discrimination

We will not discriminate against you for exercising your privacy rights. This means we will not:

  • Deny you goods or services

  • Charge different prices or rates, or impose penalties

  • Provide a different level or quality of services

except where a different price, rate, or level of service is reasonably related to the value of the data at issue or permitted by law (for example, if you voluntarily participate in a promotion or loyalty program that uses your data).

11. Links to Other Websites & Public Areas

Our Sites may link to third-party websites, apps, and services. We do not control those sites and are not responsible for their privacy practices. If you visit those sites, their policies apply, not ours.

If you post information in public areas of our Sites or on social media (for example, comments, reviews, or tagged photos), that information may be visible to others. Please use caution when deciding what to share publicly.

12. Visitors Outside the United States

BVO primarily operates in the United States, and our Sites and Services are intended for use in the U.S.

If you access our Sites or Services from outside the United States, you:

  • Understand that your information may be transferred to, stored in, and processed in the United States and other countries, where data protection laws may differ from those in your country; and

  • Consent to this transfer and processing.

13. Children’s Privacy

Our online Services are not directed to children under 13, and we do not knowingly collect Personal Information online from children under 13 without parental consent, in accordance with the U.S. Children’s Online Privacy Protection Act (“COPPA”).

If you are a parent or guardian and believe we have collected Personal Information from a child under 13 in a way that violates COPPA, please contact us at privacy@bvoexp.com. We will review and, where appropriate, delete the information.

Minors may visit the Attraction under the supervision of a parent, guardian, or responsible adult per our Terms & Conditions.

14. Storage & Security

We use reasonable physical, technical, and administrative safeguards to help protect Personal Information from unauthorized access, use, or disclosure.

However:

  • No method of transmission over the internet or method of electronic storage is completely secure.

  • We cannot guarantee absolute security of your information.

  • You are responsible for keeping your account credentials and devices secure, and for notifying us promptly if you suspect any unauthorized access.

We will never ask you to send your password or other highly sensitive information by email. If you receive a suspicious email that appears to be from us asking for such information, please do not respond and contact us at privacy@bvoexp.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

  • Post the updated version on our website; and

  • Update the “Effective” date at the top of this page.

If we make material changes, we will provide additional notice as required by law (for example, by emailing you or posting a prominent notice on our Sites).

Your continued use of the Sites or Services after we post changes means you accept the updated Privacy Policy.

16. Intellectual Property Notice

All trademarks, service marks, logos, characters, and other proprietary materials associated with BVO: Baron Von Opperbean & The River of Time and BVO Experiences, LLC are the property of BVO Experiences, LLC or their respective owners. All rights reserved.

17. How to Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights and choices, or if you experience difficulty accessing this information, please contact us:

By Email:
privacy@bvoexp.com

By Mail:
BVO Experiences, LLC
Attn: Privacy / Legal
[Street Address]
Memphis, TN [ZIP]
United States

If you want, I can now:

  • Tighten this into a “short-form” Privacy summary for your footer / ticket checkout, and/or

  • Swap in your exact legal name, address, and any specific tech (e.g., Stripe, Shopify, WooCommerce) you want called out.